When finding inspiration, the possibilities are endless. For Julianne Hough, it starts at home.
Was she the first to say “Anything is possible”? No. But she DID say it in our initial tissue session with us…so we ran with it.
We pitched Julianne Hough as Rooms To Go newest addition to their celebrity roster based off her genuine love of furniture & design, and the social presence to create authentic connections with her audience. An audience they had yet to fully grasp.
Julianne represents the “anything is possible” spirit that Millennials and Gen Z’ers bring to their pursuits and self-expression, including shopping to create spaces of their own.
ECD: Peter Herbst
ACD/Copy: Jon Smirnoff
Senior Art Director: Wes Harsch
#RTGxJH
Rooms To Go’s first ever celebrity hashtag…anything is possible.
We launched RTGxJH with the intention to integrate the JH brand & design throughout Rooms To Go’s website and social channels to create buzz around the new collab.
The following year after the RTGxJH launch we sold in a seamless grid-reset for RTG’s Instagram (below). With a profile of endless furniture shots, we were able to reintroduce the JH collab in a fresh new way— highlighting JH’s style and personality.
You can find the grid-reset in action here.
RTGxJHxTikTok
Working with our social team we created a series of TikTok videos that used footage captured from the past three years. Each video featured furniture for select markets while pushing the RTGxJH brand.
