The atmosphere is different here.
One small step into DAYTONA during Supercross and you immediately know you’re in a different world. The atmosphere is electric and the sky’s the limit.
Once we discovered our voice we developed a brand for the event that captures what riders and die-hard fans already know about DAYTONA Supercross—that there is no better atmosphere on the planet.
ECD: Peter Herbst
ACD/Copy: Jon Smirnoff
Senior Art Director: Wes Harsch
Thrills in the air & out of this world.
Client-supplied-broadcast footage. Some GFX & SFX. And a broken attendance record made this campaign all the more stellar.
From zero to 50.
You know we had to run it back for the 50th the following year in 2020.
One night in Daytona.
By the 3rd year we decided to mix it up and pitch a new concept. Again with some client-supplied-broadcast footage. Some GFX & SFX. We were able to sell out seats on a post-pandemic night in Daytona.
