Below is a jackpot of lottery spots I developed while working on the NC Lottery.
ECD: Jason Black
CD Art Direction: Rob McKinnie
CD Writer: Matt Mason
Senior Copywriter: Thom Williams
Art Director: Wes Harsch
Big Money.
The Big Money Super Ticket from the North Carolina Education Lottery wasn’t always big…luckily the big brains behind the design at the North Carolina Education Lottery were able to create the perfect 4-in-1 scratch-off. Yes, with 44 chances to win, big is always better.
Big Money P.O.S.
No not that P.O.S.—Point of sale.
Lucky For Life.
The words of Rick Ross, “Everyday I’m hustlin’.” truly sums up the feeling of winning this draw game. Play this game and you have the chance to win $1,000 a day, every day, for life.
P.S. Yes, Laura from TWD is in this spot.
Lucky For Life. Pt2
When you win Lucky For Life, being healthy literally pays off.
Multiplier.
When you multiply your win, you multiply your excitement. And then things get weird. Good weird. Kinda. You’ll see.
Multiplier P.O.S.
Weird but very, very exciting.
