"Old Kids" was what Dom and I started calling this concept after everyone in the office stopped by my desk to ask why the hell I was giving these children wrinkles.
Hunger takes the fun out of summer and the child out of childhood. It acts like a thief, robbing kids of their youth during the best time to be a kid, summertime.
Some kids depend on their schools for breakfast or lunch, or sometimes both. So when summer rolls around some kids go without. Every summer Second Harvest Food Bank of Middle Tennessee promotes their "Hunger Free Summer" campaign to increase donations and help kids across Nashville.
Rob McKinne, CD
Matt Mason, CD
Wes Harsch, AD & Concept
Dom Mattachione, Writing & Concept